Dailyfit DMX, Moved to Move
Concept, art direction and design for a product campaign for the new DailyFit DMX 2.0 shoe.
In the “Moved to Move,” campaign we targeted consumers who were intentionally choosing movement throughout their day. This might be taking the stairs over the escalator, or getting off the bus one stop early to get some extra steps in. We created a toolkit for global delivery that included “Launch” and “Sustain” phases for on-site, email and social activations, as well as key visuals for in-store displays. I art directed all photo and video content for the campaign, as well as designed the final marketing materials.
Photography & VIDEOGRAPHY: JJ Miller
Final Campaign Photography
