TJMaxx
Digital Design & Art Direction
As part of the TJMaxx.com creative team, I designed for all marketing channels including email, web pages, and social media. Using original photography shot by our team monthly, we were able to keep imagery fresh and promote current trends and top selling products.
Photo Art Direction
From concepting and searching for inspiration to planning shoots and casting talent, I was responsible for art direction of product and seasonal campaign shoots to be used in digital marketing.
Set Design
I was involved in all aspects of a photoshoot from start to finish. For several shoots I had the opportunity to design and paint sets while working closely with the Creative Director to carry out the vision of the particular campaign.
